Creating a Full Circle Ecosystem with co-founder of Kraays Market and Garden, Sherry Kraay.

The Importance of an Expanded Worldview with Tayo Rockson Bravefull

Almost one year after our first conversation, I'm honored to welcome Sarah Castor to the show again. This time, to talk about Malembe Rise's next event on September 18th, 2021, which will have Tayo Rockson as its main attraction. In this episode, we discuss why Malembe Rise chose Tayo over hundreds of orators and the things he brings to the table others speakers don't. We also talk about the communication issues the world is experiencing, the importance of celebrating our differences and build with them, rather than separate and destroy. Sarah shares her expectations about the event and the things she believes we can accomplish through it. Some Questions I Ask:Why did you decide to have an event with Tayo versus just doing something that says, please give to Malembe Rise? (1:29)How do you think his presence will add to our mission's conversation? (5:45)What would you say it is if you had to sum up what you want this event to accomplish? (9:10)In This Episode, You Will Learn:The things Tayo can add that no one else can (2:48)Tayo's message is necessary for Indianapolis, the US, and the world (4:02)The things people can expect from joining Tayo's event (7:13)There is a lot of people hungry for a change around the world (12:25)Resources:Tayo Rockson eventBook: Tayo Rockson – Use Your Difference to Make a Difference: How to Connect and Communicate in a Cross-Cultural WorldTayo Rockson websiteThe Importance of an Expanded Worldview event on LinkedInConnect With Sarah Castor:LinkedInTwitterMalembe Rise websiteLet's Connect!WebsiteEmail: See for privacy and opt-out information.
  1. The Importance of an Expanded Worldview with Tayo Rockson
  2. Leading with Kindness, Taking a Chance, and Saying YESSSS!
  3. Living In Full Color
  4. Sharing a Gift, Giving People Wings, and Taking Big Bites with Corbie Mitleid
  5. Balancing and Bringing Together our Two Energies with Noa Ronen

Creating a Full Circle Ecosystem of Giving, with Co-Founder of Kraay’s Market and Garden, Sherry Kraay.

There’s no doubt that seeing challenges in life as either a crisis or an opportunity is a matter of perspective. Circumstances might force us to adopt new habits, change our routines, or even our lifestyle, and there is always a way of using those circumstances in our favor. 

And when we use those elements not only to change our lives but the lives of an entire community, creating a healthy and sustainable ecosystem, the taste of victory is even better. 

Joining me today is Sherry Kraay, co-founder of Kraay’s Market and Garden, a company that grows and delivers homegrown natural food in the Wood River Valley in Idaho. For medical and environmental reasons, Sherry and her husband Larry decided to change to a plant-based lifestyle in 2013. At first, they were growing more than what they could consume, and after doing some research on planting on a big scale, they decided to create a business. In 2015 they had to build a second greenhouse, and since then, the demand never stopped growing. Today, they run a successful business with more than 2000 customers that regularly purchase on their online store. 

In this episode, Sherry shares the story of how Kraay’s Market and Garden started, how it evolved into today’s impressive business, and her aspirations for the company. We had a fantastic conversation about giving back to the world, creating opportunities from challenges, and her unique relationship with her company’s marketing. She also talked about how COVID impacted her community and how it is like to be accountable for the food resources of more than 300 families in pandemic times. 

Tune in to Episode 11 of Bravefull to hear more!

Some Questions I Ask:

  • You started your business based upon a personal need, correct? (2:28)
  • To how many people are you delivering your products currently? (4:16)
  • You have 60, 70 chickens, right? How many eggs do you get a day? (12:41)
  • You have honey too. You have opened up your place to embrace everyone. How did you figure out this whole supply chain? (13:35)
  • How do you incorporate learning and kids coming to your place? (24:11)
  • What’s the most challenging part about doing your job? (29:32)
  • Do you think you’ll ever advertise? (35:50)

In This Episode, You Will Learn:

  • How a challenge can turn into an opportunity (2:57)
  • Living without weeks off from your job is easier when you love what you do (10:08)
  • How Sherry and Larry handled the growth of their company (18:20)
  • There is no competition when every business is taking from and giving back to the same community (21:25)
  • Simple things that can fill our cups (31:39)
  • Sherry’s particular relationship with marketing and advertising (35:32)


Connect with Sherry:

Let’s Connect!

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